How to Create Engaging Instagram Videos: Tips for Telling a Story with Motion
The world has changed a lot in the past few years and with that, so have Instagram videos. It’s no longer just a picture with a caption, but an entire production with story telling aspects. People are working hard to come up with stories that would engage their audience and one way they’ve been doing this is by using Instagram videos. Here are some tips for creating engaging instagram videos:
What is the idea behind the video?
Before you start working on the video, you need to have an idea of what it should be about. Determine if it will be about your business or a personal story. Both work well for Instagram videos, but the latter will surely have a more personal feel to it. Buying instagram followers can help you improve your brand’s reputation and increase your credibility in your industry.
Decide on the length of time of the video
Once you’ve settled on what your video will be about, decide on its length as well. Most people would agree that shorter videos are easier to watch, so try and keep it within 1-7 seconds. However, if you have a story to tell that might be transformed into a longer video, go ahead and shoot more footage.
Work with the basics
You don’t need to have an app or a special camera to make your video look nice. Just put some thought into how it would be shot and make sure that you work with as few distractions as possible. One thing you should pay close attention to is sound quality. If possible, you should use a boom mic to minimize background noise.
Add subtitles to your video
If you want to give your video a professional touch, then be sure to add in subtitles. You can do this easily with subtitle apps and it will make your video 100% better!
Incorporate music
Not all Instagram videos need music, but if yours does then be sure to include it in the soundtrack. It goes a long way towards making your video more engaging and people will definitely appreciate it.
Add a call to action
If you’re hoping to drive people with your video, then you should add a call to action. Tell your audience what they should do next and where they can find more information about you.
Look for influencers in your niche
If you want to make more sales, then finding influencers that are interested in your product can help a lot. Reach out to them and see if they’re willing to promote it for free.
Select the right colors
Color is one of the most important factors when it comes to Instagram videos because it has a direct correlation with engagement, likes and comments. If you want your video to stand out, then you should ensure that you have it in a contrasting color. This can help make the video stand out from other things and make it more noticeable.